MyTaylorMade+ aspires to be at the heart of your golf experience

Tiger Woods’ use of TaylorMade’s Stealth Plus+ driver at the recent PNC Championship and the club’s subsequent release Jan. 4 created a lot of buzz for the Carlsbad, California-based company. As one of the leaders in metalwood (and now carbonwood) development, TaylorMade’s drivers always garner a lot of attention, as do the company’s fairway woods, hybrids, irons, wedges, putters and balls. 

But in the not-too-distant future, TaylorMade might look back on today, when the MyTaylorMade+ program officially launches, as one of the most important dates in the brand’s history. 

The MyTaylorMade+ program aspires to set up the company as the Apple of the golf world, a brand that creates an ecosystem in which hardware blends seamlessly with software and services to make the experience of being a golfer better. 

That may sound like a lot of “corporate speak,” but with the help of several partners, MyTaylorMade+ tries to replicate the teams elite golfers rely on to help them play at their best.

For example, someone such as Collin Morikawa benefits from having equipment technicians, a personal trainer, a swing coach and a statistics expert who can help make sense of ShotLink analytics and data. MyTaylorMade+ aspires to bring all that to recreational golfers.

At the heart of MyTaylorMade+ is shot tracking, which can be done manually using TaylorMade’s MyRoundPro system or passively using Arccos, a shot-tracking system that TaylorMade has partnered with for the last two years. Both systems utilize GPS to help determine where you hit each shot during your round and gather club information to create detailed statistical reports on your performance. 

Tracking your shots and performances using MyTaylorMade+ provides insights into your game and lets the system provide instruction based on your needs. (TaylorMade)

MyTaylorMade+ processes such information to help players understand the strengths and weaknesses of their games, and reveal how they compare to players at other handicap levels. For instance, if you are a 15 handicap and aspire to be a 10, the system may reveal that you lose 1.5 shots to a 10-handicap player in putting while your driving is already at a 10-handicap golfer’s level, so it will encourage you to practice putting instead of working more with your driver.

MyTaylorMade+ also has a continuously updated repository of instruction content from people such as Rick Sessinghaus (Collin Morikawa’s coach), Chris Ryan or Me and My Golf. However, the key is the instructional articles and videos the system recommends will be based on your specific stats and performances. So, if you are putting well but struggling on approach shots, you will be encouraged to watch a video on hitting solid irons instead of improving your lag

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By: David Dusek
Title: MyTaylorMade+ aspires to be at the heart of your golf experience
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Published Date: Tue, 18 Jan 2022 12:00:41 +0000

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