For car guy Paul Casey, becoming a Porsche brand ambassador is a natural fit

Paul Casey has four Porsches in the garage of his Scottsdale, Arizona, home. Another resting comfortably in his home in England.

A GT3 RS 991.

A GT3 RS 996.

A GT3 RS 997.

A Cayenne.

And a 1968 911 L with no air conditioning “that is awesome. The best car in the bunch.”

From the days he hung a Porsche poster on his wall as a kid and often journeyed with his father to Brands Hatch Racetrack outside of London to soak in, see and listen to high performance cars speeding to the finish line, Casey has felt, well, that there is no substitute for a Porsche.

Now the Englishman has a Porsche on his golf bag. The logo, that is.

Porsche announced Thursday that it is increasing its involvement in golf with a collaboration with Casey as a Porsche brand ambassador. A “Make it Happen” global campaign will look back at his childhood, including footage of his first swings with a golf club and of Casey as a young volunteer at the 1991 European Open. The campaign also will feature his rise to becoming one of the best players in the world, a winner of 14 titles on the European Tour, three on the PGA Tour, and three victories in the Ryder Cup as a member of Team Europe.

Paul Casey is a new Porsche brand ambassador. (Photo: Porsche)

His 19th worldwide win as a pro came in the 2019 Porsche European Open.

“The name Paul Casey has stood for golfing excellence for approximately the last 20 years. He is a likeable person with a clever mind that, with his bond to Porsche, knows how to sustainably transport the values of our brand. The collaboration simultaneously underlines the importance of golf for Porsche,” says Oliver Blume, chairman of the executive board of Porsche AG.

Casey, who is ranked No. 21 in the world, will have the Porsche logo on his bag for the first time at next week’s U.S. Open at Winged Foot in New York.

Casey, 43, said the relationship with Porsche is a “natural fit.” He bought his first Porsche, a black turbo that “was very cool, very fast,” in 2006.

“I’ve always been a car guy. I either wanted to be a race car driver when I was a kid or a professional golfer. Always bought the car magazines, always had the posters on the wall,” Casey told Golfweek in a phone interview. “I love their racing heritage. And it’s the one car that I felt like I could own. Porsche was attainable and it’s such a cool car company. You would see them on the streets. Certain cars, like a Lamborghini, you don’t see them. You see Porsches.

“I spend a lot of money on Porsches and I will continue to do so. It’s a natural fit. It makes sense. This is a relationship that is not forced.”

Casey also said Porsche’s continued involvement in professional sports, especially with the European Tour, “is massive” as the world deals with COVID-19. The sports car manufacturer has been the title

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By: Steve DiMeglio
Title: For car guy Paul Casey, becoming a Porsche brand ambassador is a natural fit
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Published Date: Thu, 10 Sep 2020 14:05:29 +0000

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