Billy Casper Golf, a management company with more than 160 courses in 29 states under its umbrella, has rebranded as Indigo Golf Partners.
Based in Reston, Virginia, Indigo Golf Partners says its goal is to operate golf courses as real, profitable businesses on behalf of course owners while providing a “golf for everyone” experience that drives repeat business.
The company was cofounded in 1989 in partnership with three-time major championship winner Billy Casper, who died in 2015.
Wintonbury Hills in Connecticut (Courtesy of Indigo Golf Partners)
The new Indigo Golf Partners employs nearly 7,000 people at facilities that range from municipal courses to high-end resorts and private clubs. Its management services include the full gamut of course operation such as staffing, food and beverage, golf instruction, tee time services and marketing.
Indigo’s courses under management are sprinkled through the various 2020 Golfweek’s Best lists for top courses. Examples include Wintonbury Hills, which is No. 1 in Connecticut on Golfweek’s Best Courses You Can Play list; Giants Ridge, which is No. 1 in Minnesota; English Turn, at No. 4 in Louisiana; and Royal Ka’anapali, at No. 14 in Hawaii.
“We believe golf is for everyone and our goal is to lead the industry with innovations for current and future generations,” Peter Hill, Chairman and CEO of Indigo Golf Partners, said in a release announcing the rebranding. “With a rapid pace of cultural, health and economic change all around us, now is the time for our entrepreneurial company to further evolve.
“We are stronger and more courageous than ever building tools and cultivating hard-working, well-trained, caring, collaborative and high-performing talent for our managed properties and the sport of golf at large to thrive.”
By: Jason Lusk
Title: Billy Casper Golf management company rebrands itself as Indigo Golf Partners
Sourced From: golfweek.usatoday.com/2020/10/30/billy-casper-golf-management-rebrands-indigo-golf-partners/
Published Date: Fri, 30 Oct 2020 15:31:15 +0000
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