In college athletics, July 1 marked the start of something of a free-for-all. In a monumental shift for the NCAA, athletes can now begin to accept endorsements for the use of their name, image and likeness while still competing for their university.
So what now? Well, the landscape remains a little uncertain – and for golfers, at least, a little bit complicated. While the USGA opened a month-long feedback period in an effort to update their Rules of Amateur Status in February (in effect, the USGA is working to simplify its definition of amateurism), the new Rules were not scheduled to be adopted until Jan. 1, 2022.
In the meantime, Barstool Sports is doing what it does best: meeting the new NIL landscape with open arms. And college golf is very much included.
Two days after college athletes were cleared for these new endorsement opportunities, a fleet of college athletes had been picked up as “Barstool Athletes.” The Twitter handle Barstool Athletics (@stoolathletics) had garnered over 23,000 follows by July 3. There’s only a loose definition for what it all means.
A video of Barstool Sports founder Dave Portnoy also circulated on social media during which Portnoy gave a brief background of the concept. On July 1, Portnoy said, Adelaide Halverson, a volleyball player at Jacksonville State, DM’d Portnoy asking to be the first Barstool Athlete. The company agreed to send her Barstool merchandise, Portnoy said, and thus the Barstool Athlete program was born. The requests began pouring in after that.
“Listen, how do you become a Barstool Athlete?” Portnoy said in the video. “If you play Division I sports and you blink at me, we will sign you.”
Emergency Press Conference – I just started a NCAA marketing firm and landed our first athlete. Introducing Adelaide Halverson. Welcome to the fam!
Throw Adelaide a follow…https://t.co/OL0gvSgmwG pic.twitter.com/qx26dA0dwM
— Dave Portnoy (@stoolpresidente) July 1, 2021
Barstool has since set up an online application for interested athletes.
By July 3, Portnoy had sent an email message to those players accepted into the Barstool Athletics program. In the message, obtained by Golfweek, Portnoy noted that Barstool had received “literally 75,000 or so applications we are going through.” It had dedicated 15 people to the task.
Portnoy also assured athletes that Barstool was not asking for signed contracts or exclusivity, but there are few specifics beyond that. The object is to help athletes amplify their own brands.
Two of the first golfers announced as Barstool Athletes on July 1 were Oklahoma’s Logan McAllister and Auburn’s Mychael O’Berry. Mississippi State’s Ashley Gilliam, Alabama’s Canon Claycomb and incoming Christian Brothers freshman Jonathan Shuskey were later accepted into the program.
The early stages of Barstool Athletes feel a lot like the Let Them Play Classic, which came together quickly in May
By: Julie Williams
Title: A growing army of Barstool Athletes includes a handful of college golfers. But what does it all mean?
Sourced From: golfweek.usatoday.com/2021/07/03/barstool-sports-athletes-ncaa-name-image-likeness-college-golf/
Published Date: Sat, 03 Jul 2021 21:55:30 +0000
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