The $2,550 Tag Hauer GPS watch, worn by Tommy Fleetwood

One of the traditional symbols of success is a shiny, gold watch, and companies that make luxury timepieces have been associated with golf for decades. They sponsor tournaments, sign endorsement deals with players and pay to have large clocks strategically places around elite golf courses and resorts. Tommy Fleetwood recently inked a deal with Tag Hauer, a Swiss timepiece maker, and has been wearing one of the company’s watches on the course this season.

Fleetwood’s watch, however, is unique because it is a Tag Hauer Connected Golf Edition. It’s a smartwatch, and after being paired via Bluetooth to your mobile phone, it can tell you the time and provide you with a host of other modern features. For example, it can provide you with notifications for incoming text messages, emails and sports scores. A built-in heart rate monitor, accelerometer, internal gyroscope and tilt-detection sensors help it count your steps, monitor your heart rate, help you pay for things using Google Pay and even control music on your smartphone.

Tommy Fleetwood at the 2021 Arnold Palmer Invitational. (Reinhold Matay-USA TODAY Sports)

The Tag Hauer Connected Golf Edition comes in a large box that contains two bands. One is golf-themed in white with green trim, while the other is all black. On your wrist, it feels more substantive than ordinary golf GPS watches. It is thick, but the bands have a suppleness and the watch itself has a gentle heft on your wrist. The body is made from titanium, the sapphire screen is scratch-resistant, it is water-resistant to 50 meters and the adjustable clasp opens and closes quickly.

Wearers can choose from a variety of watch face styles and quickly change them anytime. Some look like multi-faced chronographs, while others look like classic Tag Hauer watch faces. There are also modular and customizable faces that let you see elements like appointments, weather and daily step count.

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By: David Dusek
Title: The $2,550 Tag Hauer GPS watch, worn by Tommy Fleetwood
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Published Date: Tue, 04 May 2021 16:06:04 +0000

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